Skip to content
Israel Rey

Innovation Designer

Biochemist and biologist with 15 years of experience in designing and developing technology products and services B2B/B2C for large corporations and startups through innovation methodologies and tools and the implementation of open innovation strategies.

Innovation Results

I coordinated ideation and design for 9 new digital products at Banco Sabadell

Strategic innovation consulting with Banco Sabadell's executive team, conducting qualitative market research and innovation sessions. Definition of 10 new digital products, 9 of which were launched.

Banco Sabadell - Product and service design
I led the first incorporation of a startup into Hispasat's business portfolio: Pyro Fire Extinction

Startup scouting and investment, incorporating Pyro as a new service in the company's business portfolio: forest monitoring via satellite and sensors for fire prevention and detection.

Hispasat - Open Innovation
I founded a petcare startup backed by Telefónica and RocaSalvatella in Spain and Mexico

I created a pet healthcare startup with a mobile app for owners, a web platform for veterinarians, health and vaccination records, reminders, and big data. Backed by Telefónica and RocaSalvatella in Spain and Mexico.

Animalvitae - Pet Healthcare Startup
I conceived, designed, and developed with vibe coding 3 AI digital platforms in 8 months

Market analysis, design, and full-stack development using Artificial Intelligence for 3 AI digital solutions: Gnowy (AI EdTech), Chiflo (values-based children's streaming), and Klickon (interactive overlay editor for video).

ENNTROPY - Product and service design

Skills

Innovation and Strategy

Innovation DesignTurning complex needs and projects into new solutions using innovation methodologies and tools.
Innovation ConsultingAssessment of the situation, challenge definition, roadmap creation, pilot development, and strengthening innovation culture.
Open InnovationDesign of corporate–startup collaboration ecosystems, startup scouting, and investment in startups.
Business StrategyFounding startups, strategic consulting, and creating innovation plans aligned with strategic plans.

Technology and AI

Artificial IntelligenceIntegrating AI into digital solutions and business processes, prompt engineering, model training, and vibe coding.
Digitalization and AutomationDigital transformation of sectors and companies, process automation through digital platforms and Artificial Intelligence.
Data, IoT, and Earth ObservationBuilding platforms to manage and analyze data from technologies such as satellites and sensors.

Qualities

CreativityStrong ability to create original, valuable ideas and solutions—from brands to products or innovation tools.
ResilienceAbility to face and overcome challenges and obstacles while staying focused and motivated to reach goals.

Languages

SpanishNative.
EnglishLimited working proficiency.

Professional Experience

2025 – Present
Founder ENNTROPY
  • Strategic consulting through existing and custom innovation methodologies and tools to define strategic objectives, priorities, responsibilities, and management and communication systems.
  • Full-stack design and development of 3 AI digital platforms: research, design, and development using AI platforms and agents for:
    • Chiflo: values-based children's streaming platform now adapted to a client's needs.
    • Gnowy: EdTech platform combining conversational AI (RAG with pgvector), expert-curated content, and auto-generated flashcards and exams.
    • Klickon: editor that overlays interactive layers (text, buttons, charts, React components, etc.) on MP4 and YouTube videos.
Oct 2019 – May 2025
Innovation Designer Hispasat
  • Design of the innovation plan tied to the 2020–2025 strategic plan and rollout of agile dynamics and meetings for innovation projects.
  • Scouting and investment in Pyro (fire detection via satellite and sensors), creating a new business line aligned with corporate strategy.
  • 2 European Horizon projects participated in and successfully completed, coordinating one of them.
  • Design of a satellite-based carbon credit monitoring and management platform in partnership with the Repsol Foundation.
  • Creation and management of the Open Innovation ecosystem.
Feb 2019 – Jan 2021
Professor of Innovation Complutense University of Madrid
Jun 2017 – Oct 2019
CIO Inmark Group (Hybrid Xperience)
  • Creation of the brand Hybrid Xperience as an innovation and digital transformation consultancy: customer experience, innovation culture, and design and implementation of profitable, disruptive solutions.
  • Design, facilitation, and steering of innovation sessions with executives from Banco Sabadell and Triodos Bank, creating new products, services, and internal processes.
  • Organizational upskilling through workshops and training in business modeling, Lean Startup, Innovation, and Design Thinking.
Sep 2010 – Oct 2019
Founder and CEO Animalvitae
  • Founded a petcare-sector startup operating in Spain and Mexico with an app for pet owners and a platform for veterinarians: e-health, digital ID, wearables, apps, and Big Data.
  • Telefónica and RocaSalvatella as strategic partners, collaborating on digital transformation in the veterinary channel and on gamified lead-capture experiences for large corporations.
Apr 2007 – Sep 2012
Sales Manager ARX, SALVAT, Ratiopharm
  • Automation of stock and expiry management in pharmacies using robots (ARX): €2M annual revenue from sales and deployment of robotic solutions in pharmacies in central Spain.
  • Management and expansion of the client portfolio (SALVAT and Ratiopharm): pharmacy acquisition, opening new territories, and cross-selling advisory. Annual acquisition record for the division.
2003 – 2007
Financial Advisor Area Financiera TF, Frandan Inversora, Kiron
  • Financial and stock advisory: 2nd-highest revenue in Spain in 2004 among 700 Kiron offices.

Education

2026 (in progress)
AI Product Manager IBM
2001–2002
Quality Management Expert CEA
2000–2002
BSc. Biochemistry University of Seville
1995–2000
BSc. Biology University of Seville